Nurse Burnout Relief

Challenge: Early on, CareXM needed to explain how our technology and services work together to help reduce nurse burnout, a growing problem throughout healthcare. We needed to explain the complex process thoroughly, yet simply, and with emotional impact.

Solution: We turned to animation to give our story emotion and humanity without the cost of live production. We worked with a vendor to create the piece with our style direction and script.

Result: Sales teams enthusiastically shared this video. It helped two of your reps regain momentum on their biggest deals for the year. One customer’s nursing team union felt so much relief that they had CareXM’s solution written into their next contract.

Role: Creative Director / Writer